ASPECTS OF CORPORATE IDENTITY DEVELOPMENT 

Gorchakova Renata Rafaelevna, Postgraduate student, Mordovia State University named after N. P. Ogaryov
(Saransk), renatagor@mail.ru

005.336.6

The article discusses the concept and main types of a corporate image. The author examines structural components of the image of an organization and factors which affect it. The process of creating and shaping a corporate image is also considered in this work.

corporate image, types of image, structure of image, process of image creation and shaping.