|Title of the article||
ASPECTS OF CORPORATE IDENTITY DEVELOPMENT
Gorchakova Renata Rafaelevna, Postgraduate student, Mordovia State University named after N. P. Ogaryov
The article discusses the concept and main types of a corporate image. The author examines structural components of the image of an organization and factors which affect it. The process of creating and shaping a corporate image is also considered in this work.
corporate image, types of image, structure of image, process of image creation and shaping.
Дата обновления: 24.09.2014 10:00